Friday, March 16, 2012

Tablet ownership triples among college students

The Pearson Foundation recently released their second annual survey on Students and Tablets.
Key findings:
  • Tablet ownership has more than tripled among college students since March 2011, with one-quarter of students now owning a standard tablet (25%), compared to only 7% in March 2011.
  •  Ownership of standard tablets among college-bound high school seniors has quadrupled from 4% in March 2011 to 17% in January 2012.
  • Among college students, one-third (35%) of those who own a standard tablet also own an e-book reader or small tablet device.
  • Almost one-half of current tablet owners (46%) say that they intend to purchase another tablet within the next six months.

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